May 19, 2012

42 Different Ways That Artists Can Earn Money

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42 Different Ways That Artists Can Earn Money

By Paul Resnikoff

Songwriter & Composer Revenue

  1. Publisher advance
    Bulk payment to songwriter/composer as part of a publishing deal.
    Paid to: songwriter composer by publishing company.
    Rate: varies according to deal.
  2. Mechanical Royalties
    Royalties generated through the licensed reproduction of recordings of your songs — either physical or digital.
    Paid to: songwriter/composer by publisher, label, Harry Fox, or digital aggregator like CD Baby. Rate: 9.1 cents per manufactured copy of song/composition.
  3. Commissions
    Typically a request from an ensemble, presenter, orchestra or other entity for a composer to create an original work for them.
  4. Public Performance (PRO) Royalties
    Revenue generated when your songs are played on radio, TV, in clubs and restaurants. Paid to songwriter/composer/publisher by ASCAP/BMI/SESAC.
  5. Composing Original Works for Broadcast
    Typically a commercial request to compose an original jingle, soundtrack, score, or other musical work for a film, TV or cable show, or an ad agency.
  6. Synch Licenses
    Typically involves licensing an existing work for use in a movie, documentary, TV, video games, internet, or a commercial. Paid to songwriters/composers either via publisher or record label, or via a direct licensing deal with the licensee (movie studio, ad agency, etc) if you are self-published..
  7. Sheet Music Sales
    Revenue generated by the sale of songs/compositions as sheet music. Paid to songwriter/composer by publisher, or directly from purchasers if you are selling it on your website or at performances..
  8. Ringtones Revenue
    Generated from licensing your songs/compositions for use as ringtones. Paid to songwriter/composer via your publisher, your label or Harry Fox..
  9. ASCAPlus Awards Program
    Awarded by ASCAP to writer members of any genre whose performances are primarily in venues outside of broadcast media.
  10. Publisher Settlement
    Payment from publishers to writers for litigation settlements.

Performer & Recording Artist Revenue

  1. Salary as Member of Orchestra or Ensemble
    Income earned as a salaried member of an orchestra or ensemble.
  2. Shows/Performance Fees
    Revenue generated from playing in a live setting (for non-salaried players).
  3. Record Label Advance
    Paid to artist as part of signing a deal.
  4. Record Label Support
    Money from label for recording or tour support.
  5. Retail Sales
    Revenue generated from selling physical music in retail stores or via mailorder. Paid to artist/performer by your label, or digital aggregator like CD Baby.
  6. Digital Sales
    Revenue generated from selling music digitally/online. Paid to artist/performer by your label, or digital aggregator like CD Baby or Tunecore.
  7. Sales at Shows
    Revenue generated from selling recordings of music at shows/live performances. Paid to artist/performer directly by fans.
  8. Interactive Service Payments
    Revenue generated when your music is streamed on on-demand services (Rhapsody, Spotify, Rdio). Paid to artist/performer by your label, or digital aggregator like CD Baby or Tunecore.
  9. Digital Performance Royalties
    Revenue generated when your sound recordings are played on internet radio, Sirius XM, Pandora. Paid to performers by SoundExchange.
  10. AARC Royalties
    Collected for digital recording of your songs, foreign private copying levies, and foreign record rental royalties, distributed to US artists by AARC.
  11. Neighboring Rights Royalties
    Collected for the foreign performance of your recordings.
  12. AFM/Secondary Markets Fund
    Paid to performers on recordings used in TV and other secondary uses.
  13. AFM/Sound Recording Special Payments
    Paid to performers for the sales of recorded music.
  14. AFTRA Contingent Scale
    Payments paid to performers when a recording hits certain sales plateaus.
  15. Label Settlements
    Payments from labels to recording artists for litigation settlements (MP3.com, Limewire).

Session Musician Revenue

  1. Session Musician/Sideman Fees for Studio Work
    Revenue paid to you for playing in a studio. Paid by label, producer or artist, depending on situation.
  2. Session Musician/Sideman Fees for Live Work
    Revenue paid to you for playing in a live setting. Paid by label, producer or artist, depending on situation..
  3. AFM/AFTRA Payments
    Payments from the AFM/AFTRA Intellectual Property Rights Distribution Fund, which distributes recording and performance royalties to non-featured artists.

Knowledge of Craft: Teaching & Producing

  1. Music Teacher
    Revenue generated from teaching your musical craft.
  2. Producer
    Money from producing another artists’ work in the studio or in a live setting.
  3. Honoraria or Speakers Fees

Brand-Related Revenue

  1. Merchandise Sales
    Revenue generated from selling branded merchandise (t-shirts, hoodies, posters, etc.). Paid to artist/performer by fans.
  2. Fan Club
    Money directly from fans who are subscribing to your fan club
  3. YouTube Partner Program
    Shared advertising revenue, paid to partners by YouTube
  4. Ad Revenue
    Or other miscellaneous income from your website properties (click-thrus, commissions on Amazon sales, etc.)
  5. Persona Licensing
    Payments from a brand that is licensing your name or likeness (video games, comic books, etc)
  6. Product Endorsements
    Payments from a brand for you endorsing or using their product
  7. Acting
    In television, movies, commercials

Fan, Corporate, & Foundation Funding

  1. Fan Funding
    Money directly from fans to support an upcoming recording project or tour (Kickstarter, Pledge Music)
  2. Sponsorship
    Corporate support for a tour, or for your band/ensemble
  3. Grants
    From foundations, state or federal agencies

Other Sources of Revenue

  1. Arts Administrator Money paid to you specifically for managing the administrative aspects of a group that you are a member of.

4 Steps of Effective Mixtape Promotion

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Coast 2 Coast MixtapesBeing the President of Coast 2 Coast Mixtapes, we have made mixtape promotion a science. Every project we release is instantly posted to thousands of websites across the internet.  There are not many secrets or shortcuts to effective promotion, as is the reality of most businesses. If you want to get your mixtape out there effectively to reach the widest audience you will have to invest work, time, and money; as well as have a product that will convert fans once they are reached.

We break down our promotional campaigns into 4 parts.

  1. Social Tools
  2. Email Blasts
  3. Social Network Posts
  4. Press Release & PR Campaign
Social Tools – Our site and many other sites are developed with specific social tools to help share the content most effectively.  Coast 2 Coast Mixtapes is equipped with the obvious “Share” features via Facebook, Twitter, Google+; but it is also important to take it a step further with sites that offer special API integration.  When a user downloads a mixtape on our website they automatically post a link to the mixtape on their Facebook, offering significant viral action for all our mixtapes.  We also feature a Facebook Comment API where every user who comments on a mixtape creates a post to their facebook with a link to the mixtape.  All of these tools create a viral action for mixtapes that pick up buzz, and allows an artist to really take advantage of even a small network of core fans.

 

Email Blasts – We have had several posts on this blog about email blast services (see Top 5 Urban Email Blasts) and all are effictive at expanding the reach of any artist. If your goal is to reach as many people as possible, then by default you must know that you need to hire every email blast company on the planet to reach the highest possible audience.  At Coast 2 Coast we make the job easy for you by having relationships and every effective email blast company mentioned in our posts on payroll, saving you money and time by dealing in bulk and handling everything for you.  I would encourage every artist to seek additional sources of email blasts, but do so acknowleding your total budget at all times, as many offer a superior CPM (Cost Per Impression) rate.

 

Social Network Posts – We are all aware that social networks are the lifeline of promotion for any company, specifically regarding music and mixtapes. This is always the go to for every artist but you need to be sure you are again posting to the largest addressable audience to get the maximum exposure for your project.  At Coast 2 Coast we provide access to our social networks with every mixtape promotion package, but be sure you and all of your team are doing the same to post daily to Facebook, Twitter, Google+ and all other networks possible.  Again if you followed the first step and are sending a link to a properly programmed website every person that you get to click could create thousands of views down the road as the social integration creates posts to reach their friends, and then their friends, and then the mixtape is viral.  If you do not push a link that is properly connected as Coast 2 Coast Mixtapes is then you are losing before you start, so be sure every last click you are able to garner is pushed towards an effective landing page to convert users into your own viral street team.

 

Press Release & PR Campaign – Every piece of content created by a musician should have some kind of press release and press push behind it, whether it be an email blast to a few blogs to a full professional Press Release distributed through the AP (Associated Press) wires to millions of new outlets.  This again is key to turning your mixtape viral as every additional site and source you can get to post your project and get clicks can potentially create thousands of viral clicks, that is again if you followed Step 1 and work with a site that has the proper social tools.  Also many times people or artists discount the power of a traditional press release, these are key to reaching the outlets such as traditional magazines (Billboard, etc.) to gain publicity for a project. These traditional users are not often opt in users to the various email blast services, so a traditional press release is needed to reach them.  Also local news should not be overlooked, but you should approach them with a solid Press Release written for your project and a personal email or letter offering any help you can to get your story published.
The Bottom Line
This is all great advice to keep in mind when pushing a project, but the bottom line at the end of this story is that content is king. In this day and age if your content (mixtape) is not up to par it will instantly be washed out to the bottom of the thousands of inferior mixtapes released every day.  So the first step before any of the promotion is to make sure your project is the best it can be, then take the time to effectively promote it.  The harder you work on the product the easier it is for our promotional system to work and get your project the viral exposure needed to blow up an artist instantly in today’s online world!

 

Nick Hiersche
President
Coast 2 Coast Mixtapes

 

Check out our Mixtape Promotion Packages Here: Coast 2 Coast Mixtape Promotion

Video | @DJPain1 – Promoting Your Music Online Series

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Our good friend and Coast 2 Coast DJ, DJ Pain 1, has taken some time in recent weeks to post a great series for upcoming artists on how to promote music online. The series turned into 3 parts from social networking to getting beats to artists for producers.  Pain 1 is a certified Gold producer himself with placements with Jeezy and more, as well as an FM radio DJ, so he has a great perspective to dish out some advice. Enjoy!

Musicians: Do not waste time sending your links out on twitter or spamming walls on facebook. Here are some practical ideas for building relationships with other artists, bloggers, promoters and fans.
http://www.facebook.com/djpainone



A not-so-short video explaining how to submit music to hip-hop blogs and websites (without paying) and how to build a database of website and blog contacts.

http://www.facebook.com/djpainone



A video full of tips on how producers may send beats to independent and unsigned recording artists as well as major label artists. The video also includes advice for upcoming producers on building a buzz and attracting potential customers.
http://www.facebook.com/djpainone
http://www.twitter.com/djpain1

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