May 19, 2012

Video | @DJPain1 – Promoting Your Music Online Series

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Our good friend and Coast 2 Coast DJ, DJ Pain 1, has taken some time in recent weeks to post a great series for upcoming artists on how to promote music online. The series turned into 3 parts from social networking to getting beats to artists for producers.  Pain 1 is a certified Gold producer himself with placements with Jeezy and more, as well as an FM radio DJ, so he has a great perspective to dish out some advice. Enjoy!

Musicians: Do not waste time sending your links out on twitter or spamming walls on facebook. Here are some practical ideas for building relationships with other artists, bloggers, promoters and fans.
http://www.facebook.com/djpainone



A not-so-short video explaining how to submit music to hip-hop blogs and websites (without paying) and how to build a database of website and blog contacts.

http://www.facebook.com/djpainone



A video full of tips on how producers may send beats to independent and unsigned recording artists as well as major label artists. The video also includes advice for upcoming producers on building a buzz and attracting potential customers.
http://www.facebook.com/djpainone
http://www.twitter.com/djpain1

Build a Website – Establish an Online Presence

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wpx_officialIn today’s music industry it is absolutely neccessary to establish an online marketing plan centered around a website, preferrably a domain that you own so YOU reap all the benefits of your hard work.  The first step to setting up your website is thinking of a domain that encompasses your brand and some keywords about the brand as well in order to take advantage of search engine marketing.  We recommend using GoDaddy to register the domain as they are the quickest and easiest to deal with in most cases as the market leader.  The next step would be to call the experts over at WordPress Express who were kind enough to build this blog as well as a host of other music sites around artists, venues, models, concerts, and brands.  They will set up all the Search Engine Optimization (SEO) and Social Network Optimization necessary for you to excel as a new or established brand.  Thanks to their setup this blog gets hundreds of visits everyday from users like you looking for information to put them ahead in the music industry, and they can do the same for you and your focus.

Check out the options that WordPress Express built for us here at New Industry Tips: New Industry Tips

Hootsuite – Advanced Social Network Management

hootsuite-logo

hootsuite-logo

Hootsuite is a great platform that allows a business, brand, or celebrity to easily manage and track multiple social networks, most notably Twitter.  The software also manages: Facebook, Facebook Pages, LinkedIN, WordPress, Myspace, Foursquare, and Ping.fm.  We use their platform to schedule Tweets across multiple platforms with uniform links and branding messages.  This allows us to easily schedule out our promotional tweet announments for the whole week in just a few minutes.  The service also offers fairly robust tracking, however you must use their URL shortener, ow.ly, for the statistics to work.

Overall the site is a great addition for any online marketer or someone who wants an easy way to manage a few accounts.  I definitely recommend using this tool as I use it everyday in conjunction with many other programs and tools I have mentioned previously in the blog.  Most notably the TweetAdder software and the Hummingbird 2 Automation system.

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Involver – Complete Brand Marketing for Facebook

Involver Logo

Involver LogoI’m sure everyone is aware that Facebook is now the largest social network to ever hit the internet, it is currently ranked the #2 site in the world for traffic, second only to Google. This feat is pretty amazing and leads one to contemplate how exactly can a business, brand, or individual take full advantage of the networking that Facebook offers.  As to date there is no real way to automate your Facebook as they have successfully stopped most spam, but Involver offers a unique solution for those serious about Facebook branding.

The Involver platform is only available for Facebook Pages, which are different than personal profiles, and are the type of page every business, brand or individual needs to set up to actually use Facebook for promotion. This is because personal profiles have a 5,000 friend limit that is not negotiable, so if you want to market to more than 5,000 people you need to set up a Facebook Fan Page sooner than later…

The idea behind Involver is simple, basically it allows the user to do whatever they want with extra tabs on the Facebook page. This includes but is not limited to; custom graphics, rss feeds, youtube/twitter integration, file sharing, music/video integration and much, much more. Visit the Involver website to see all the available apps.

Involver Example

The platform is intended for upper level business enterprises as the Pro version runs $99/month. The company currently provides the Facebook platform for media giants such as US Weekly (Pictured Above), Warner Bros., Puma, TIME, US, PBS and of course most major record labels.  But they also offer a very limited Free Trial version with 2 of the apps that are available. Either way be sure to check this out once you get a decent Facebook Fan Page following to maximize your social content!

Sidenote: Involver DOES allow automation at a limited level for PRO and Enterprise plans so be sure to check that out as well!!

Twittercounter.com – Twitter Statistics

TwitterCounter.com Logo

TwitterCounter.com Logo

Everyone that uses Twitter to promote needs to stop by the site and sign up, it literally takes a few clicks and you will be viewing some stats great stats about your account! TwitterCounter tracks your followers, friends, tweets and is able to make predictions of your future stats as well. You can also get the nice widget that you see below to increase your followers as well!

Social Project Funding – SellaBand.com

Public Enemy on SellaBand.com

Public Enemy on SellaBand.com

The idea behind SellaBand.com is great, get your fans to fund and profit share in your upcoming recording projects! The social aspect of the site makes it fun, easy, and relativily simple for regular music fans to become actual record moguls! The site is endored by Public Enemy who are currently raising $250,000 from their fans for their next major record label release. In exchange for the funds, they are offering their “Believers” (investor fans) a 33% share in the project collectively.  So for a small $25 investment, you can own a part of the next Public Enemy project and actually make money off the release!

I looked into the site a little and it looks very sound, the site acts as an escrow service, meaning the site holds all funds from the users until the goal is reached. Then they take a 10% cut, which is modest, and then slowly release the funds to the artist for the project. In this way they can control how the money is spent as they only pay legitimate invoices that directly promote the project at hand.

In all I give the site an A+ for the idea, now the only thing is for them to gather more user/fans/investors so that projects can reach goals on a regular basis. At this point it appears they only have about 5,000 active users that invest in the projects…but using viral marketing and neat widgets they should be able to quickly rise to a top tool for artists and investors alike.  Now click the link above and join up! And don’t forget to invest in the next Coast 2 Coast Feature Album!!

Manage Your Social Networks

I came across a very interesting site today that could help all artists using Web 2.0 technology. The ArtistData.com idea is to update all of your artist specific social networking sites from a single hub. So when you have a event you can upload that event to all your profiles with a single click. The idea is great but at the moment they are only in Beta stage and have about 20 social networks that they can connect to. Watch for them in the near future and definitely get an account now so you can be ahead of the game when they add even more networks and features!!

Ning – Social Network Aggregator

Ning LogoEverybody knows about the numerous NING social networks that exist throughout the urban blogosphere, but are you taking advantage of them?? Every artist should go to www.ning.com if you have not already and join every network you can to promote your music on, there are HUNDREDS OF THEM!! The best part is ning.com keeps your info and acts as a central location for all your nings, basically you can search for networks to join and keep them all in order on your www.ning.com profile, you can even change all your pictures on all networks at once!! Then you can go through in order and add your song/photo/blog to every network in order.

If you don’t have a NING account yet set up your first on our Coast 2 Coast Mixtape Community to start promoting yourself, sign up at www.coast2coastcommunity.com

Good NING Hunting!!

Social Networks List

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Social NetworksCheck out this list of Social Networks to post your songs, etc.

http://www.imipg.com/musicsites.html

We use social networks to the fullest, it is a good idea to sign up for every single one that you can and keep them updated…

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